Game Box Wine Rose
As Creative Director, I oversaw a vibrant partnership between Game Box Wine and Wondercade, anchored by the development and promotion of a limited-edition Wondercade Rosé. This collaboration between Wondercade, Neil Patrick Harris, and Game Box Wine was not only about launching a premium product but about creating an experience that would captivate a diverse audience through innovative design, storytelling, and engagement. From the box’s intricate design to the theatrical launch party, every element reflected a blend of artistry and entertainment that brought the essence of both brands to life. The campaign reached a remarkable 42.9 million impressions, significantly exceeding the initial goals and leaving a lasting impression on our audience.
Wine Box Design: A Masterpiece in Packaging
The limited-edition Wondercade Rosé box embodied the enchanting spirit of Wondercade, crafted in collaboration with Game Box Wine’s design team and our in-house graphic designers. With Neil Patrick Harris’ vision, we infused the box with elements of whimsy and challenge—featuring custom-designed riddles and puzzles created by Wondercade’s professional puzzlers. This interactive approach turned the packaging into a conversation starter and collector’s item, allowing consumers to immerse themselves in the Wondercade brand experience from the moment they opened the box. Every design detail was meticulously developed to resonate with Wondercade’s audience, resulting in a package that went beyond aesthetics to offer an engaging and memorable unboxing experience.
Rosé Launch Party at House of Yes: A Celebration of Creativity and Collaboration
Date: May 11, 2023
Location: House of Yes, Brooklyn, NY
The Game Box Wine x Wondercade Rosé launch culminated in a spectacular party at the House of Yes, a venue renowned for its creative energy and theatrical atmosphere. I designed the event to mirror the playful and magical essence of Wondercade, greeting guests with stilt walkers, custom photo opportunities against a branded step-and-repeat, and a lavish patio setup. Inside, the celebration continued with rosé cocktails poured by aerial performers, psychic readings, and an interactive dance floor. Each touchpoint was crafted to engage guests and create shareable moments, with Game Box Wine prominently showcased across custom collateral, including invitations, cocktail menus, and branded décor.
A toast from Neil Patrick Harris capped the night, bringing the room together in celebration. The event was a social media sensation, generating over 21 million impressions across platforms, with posts from influencers and tastemakers capturing the event’s energy and creativity. This celebration wasn’t just a product launch; it was a night that embodied the fun, inclusive spirit of Wondercade and Game Box Wine, leaving guests and online followers alike with lasting memories of an extraordinary night.
