Another Run Club: Brand Identity

Another Run Club (ARC) is a fresh addition to our wellness vertical, designed to meet the rising demand for social and group fitness experiences. Rooted in market insights that highlight the popularity of community-driven running clubs, ARC engages our readers in real life, blending fitness with social connection. Each week, runners gather for a quick, energizing run, followed by social time at a local coffee shop or bar.

This New York-based run club has already expanded with exclusive merchandise, with a technical product capsule underway to support members’ active lifestyles. ARC reflects a brand identity built with purpose: fostering community and well-being while extending our wellness vertical’s reach.